Instructor's Material for BUSN 2

New to BUSN 2e this year:

Global Economic Crisis Prep card and Study Card that explains 'what happened' 'how it happened' & what we've learned' Global Economic Crisis PPT slides, Review questions & Test Bank questions Each Instructor Prep Card includes a box that highlights the changes to 2e Urban Outfitters Continuing Case Study for each part of the book Additional Test Bank questions for chapters 1, 2, 6, 8, 10, 11, 14 & 16 Spanish Glossary of key terms found in the book AMA's new definition of Marketing in chapter 11 with new PPTs and a .pdf of the first page of the chapter with the new definition included Affirmation Action and Sexual Harassment content in chapter 16 with new PPTs

Chapter 1-Updates to BUSN This Year
Pages 1 & 2 - Exhibit 1.1 The Richest Americans - The top ten includes five entrepreneurs who made their fortunes in technology, a hotbed of opportunity over the past few decades.
Page 2-Quote from Larry Ellison, CEO of Oracle
Page 5 - New nonprofit statistics
Page 5-Oops! Replaces the One Step Ahead box feature
Page 7-New statistics on the U.S. Economy
Page 8 - Exhibit 1.3 Global Brands has been updated, along with the paragraph explaining the exhibit
Page 10 - New statistics on E-commerce
Page 11-Innovation: For Better or for Worse Replaces Look Out…It's a Google Bomb box feature
Page 13- New Fun fact about Asia

Chapter 2- Updates to BUSN This Year
Page 16-Addition of Adam Smith to the topic of Capitalism
Page 16-TechNotes: Tollbooths on the Information Superhighway? replaces Transformational Economic Trends box feature
Page 17-Oops box has new oil price numbers
Page 19-New information on oligopolies and price competition
Page 19-A Cheesy Approach box feature has updated current cheese production numbers
Page 22-New quote from economist Milton Friedman
Page 22-New statistic of people employed by the federal government
Page 22-Updated definition of GDP
Page 23-New statistics on the U.S. GDP and growth rate
Page 24-New inflation statistics
Page 25-Updated federal debt numbers
Page 26-Exhibit 2.5 Federal Government Revenue and Expenses has been updated

Chapter 3-Updates to BUSN This Year
Page 30- Exhibit 3.1 Selected Population and GDP figures has been updated
Page 30- New statistics on cell phone penetration and new information on China and India.
Page 30 -Interesting Choices…. replaces Reverse Brain Drain box feature
Page 31-New statistics on global trade
Page 35-New countries added to Veggie Surprise, Anyone? box feature
Page 36-New statistics on African internet penetration
Page 37-Added sentence to the end of the bullet on tariffs: In 2002, for instance, the United States imposed tariffs of 8% to 30% on a variety of imported steel products for a period of three years, in order to give some relief to the large, but ailing U.S. steel industry.
Page 37-New example about embargoes
Page 37-New example in bulleted list of nontariff barriers
Page 38- New statistics on The World Bank and the International Monetary Fund
Page 40-New statistics on imports from Mexico and Canada as a percentage of the U.S. trade deficit
Page 40-Updated European Union population and GDP numbers
Page 40-New fun fact on world population

Chapter 4-Updates to BUSN This Year
Page 44-Minor edits to the Legal and Ethical box feature
Page 46-Updated information about Jack Welch
Page 46-Updated statistic within Gross Excess bullet
Page 47- Updated Ethics Hall of Fame/Shame with new title Ethics at Work: How would you judge the actions of these business leaders? This chart is reorganized, and new information about Pierre Omidyar was added.
Page 47-Updated title of A Foot in Each Hall box feature to Bill Gates: An Ethical Enigma. Updated statistics in this box feature too.
Page 49-TechNotes: Virtual Intruder Alert! replaces What's in It for Me? box feature
Page 49-New fun fact on corporate citizenship
Page 50-Updated information in Does It Pay to Pay More? box feature
Page 51-New statistic on total corporate donations
Page 51 -The Home Depot, a new example of corporate responsibility, replaces the Washington Mutual example
Page 52-Updated title of the Fame/Shame box feature to Social Responsibility at Work: How would you judge the actions of these firms?
Page 53-New statistics from Transparency International
Page 53/54-Removed A Double Win box feature. This information is incorporated within the text.

Chapter 5-Updates to BUSN This Year
Page 59-Tech Notes: Employment Communication-How can you make your resume more tech friendly? replaces Without A Map…Charting an Ethical Course box feature
Page 62 - Language in Flux Replace Easier Said than Done box feature
Page 62 - Updated definition of bias, gender bias, age bias and race, ethnicity and nationality bias.

Chapter 6-Updates to BUSN This Year
Page 69 - New statistics on sole proprietorships
Page 70 - Updated Exhibits 6.1 The Number of Businesses by Form of Ownership and 6.2 Total Net Income by Forms of Ownership
Page 71 - New quote
Page 71 - New statistic on number of partnerships
Page 73 - New quote
Page 73 - New statistic on number of small corporations
Page 73 - All for one…replaces Rival Auto Markers Team Up to Produce Good Vibes box feature
Page 74 - New statistics on GE shareholders
Page 78 - New statistics on franchising
Page 78 - New statistics on foreign franchises
Page 79 - New statistics on MinorityFran participation Page 80 - Updated franchise fees and royalties for McDonald's.

Chapter 7-Updates to BUSN This Year
Page 84- Serial Entrepreneur Replaces Opportunity Lost box feature
Page 84- New quote
Page 88- TechNotes: Entrepreneurship for Everyone Replace Oops box feature
Page 92-New fun fact
Page 92-Updated Small Business Administration statistics

Chapter 8-Updates to BUSN This Year
Page 101 - Read All About It! replaces Help Make Sure Your College's Accounts Are Accurate box feature
Page 103: - Taking a Bite Out of Apple's Balance Sheet replaces Andersen's Reputation Left in Shreds box feature
Page 107 - New Exhibit 8.7 Sales Budget for Bigbux

Chapter 9-Updates to BUSN This Year
Page 110 - New statistics on turnover ratios
Page 113 - Life in the 21st Century: Faster Ways to Bounce Your Check? replaces Microsoft's Cash Problem: Too Much of a Good Thing? box feature
Page 115 - Breaking the Rebate Habit replaces Done with Dunning box feature.
Page 116 - New statistics for commercial paper
Page 120 - Updated information about the Iron Man Movie in the Oops! Spider-Man Nets Box-Office Record, Marvel Profits Make Getaway

Chapter 10-Updates to BUSN This Year
Page 123 - Updated Exhibit 10.1
Page 124 - New statistics on Dow Chemical
Page 130 - New example with Christopher Balkenhol replaces the Martha Stewart insider trading example
Page 130 - The SROs merged in July 2007 forming FINRA and the information replaces the entire section on The Role of Self-Regulatory Organizations
Page 130 - Symbolic Logic: Do You LUV this HOG's DNA? replaces The State of State Securities Regulations box feature
Page 132 - New quote
Page 132 - New information on DSPP rather than DSP in Do You Really Need a Broker to Buy Securities? box feature
Page 135 - New information added under the Tracking the Performance of Specific Securities within the first and third paragraphs.
Page 135 - Updated Exhibit 10.4 Stock Quote on Yahoo! Finance

Chapter 11-Updates to BUSN This Year
Page 137 - Visit the instructor website 4ltrpress.cengage.com/busn to access an alternate chapter 11 pages 136-137 containing the American Marketing Association's new definition of marketing.
Page 138-New quote
Page 138-New statistic on U.S. military advertising budget
Page 138-Sin City Goes Back to its Roots replaces A Starbucks on Either Side of the Street? box feature
Page 145-New statistics on Nike sales in China
Page 146-Updated Blue Cult Buttlifter jeans example to True Religion jeans for $215
Page 146-Completed caption under Post-purchase behavior
Page 149-New fun fact about creative thinking
Page 150- Innovation Unleashed! Replaces Udder Madness box feature

Chapter 12-Updates to BUSN This Year
Page 157-Reference to Malcolm Bricklin has been removed
Page 157- An "open kitchen" restaurant example replaces the Krispy Kreme example in the second paragraph of the Features and Benefits section
Page 159-Updated Business Week Top 10 Global Brands and the Country of Ownership chart and statistics in the text that reference this chart
Page 160- Living, Breathing Brands Replaces It's Almost Frightening box feature
Page 163-Updated examples in the Wacky Labels box feature
Page 166-Updated explanations of the Growth and Maturity sections of the product life cycle

Chapter 13-Updates to BUSN This Year
Page 172-New fun fact
Page 172 - New example of a company using selective distribution
Page 174-New statistics for online retailing
Page 174- A Surprising Reversal: From Online to On-Ground replaces Here Today, Gone Tomorrow! box feature
Page 178- Oops!: "Slippery Finger" Pricing Goofs replaces TechNotes box feature
Page 181-Updated prices for knee surgery and big screen TV

Chapter 14-Updates to BUSN This Year
Page 183-New statistics on media
Page 185-Updated USA Today ad meter rankings and most recent winning ad
Page 187- New statistics on TV product placement
Page 187-Updated price for Coca Cola product placement in American Idol
Page 187-Entire new section on Advergaming
Page 188-Second Place: A Winning Strategy? replaces Be (Virtually) All That You Can Be box feature
Page 189-Updated media spending numbers and statistics in the chart.
Page 189 - New information about ad spending on the rise.
Page 191- If you're not blogging, you're slogging… replaces TechNotes box feature
Page 193-New fun fact

Chapter 15-Updates to BUSN This Year
Page 198-Avoiding the Dilbert Syndrome replaces Around the World, Management Matters
Page 203-Revised content in Attitude and Expectations box feature
Page 205- Creative "Mosh Pits:" Replaces Let My People Go Surfing box feature
Page 209- Power Play replaces Leadership and the Dark Side box feature

Chapter 16-Updates to BUSN This Year
Page 211-Updated example about Southwest Airlines
Page 212-Updated verbiage in the Younger Workers section
Page 212-New first sentence in the Women Workers section
Page 212- Entire new section on Wage Gap
Page 219- Getting out of the doghouse replaces Online Training Goes Underground
Page 220- New statistics on minimum wage
Page 223-New sections on Affirmative Action and Sexual Harassment

Chapter 17-Updates to BUSN This Year
Page 225- New chapter opening quote
Page 225 - Updated examples of computer hardware
Page 229 - New statistics on Internet advertising
Page 230 - Viral Marketing: To B2B or Not To B2B replaces A Hot Marketing Idea box feature
Page 232 - Sickening Developments for Cell Phones? replaces Is Your Cell Phone Sick? box feature
Page 235 - New section on video games that replaces MPAA and movie piracy
Page 235 - Updated Turning the Tables box feature to include Turnitin
Page 236 - New quote

Chapter 18-Updates to BUSN This Year
Page 246 - Doc Robot Is in the House Replaces Robo Rounds box feature
Page 247 - New quote
Page 247 - Oops Supply Chain 101: Are You In or Out? replaces OOPS! box feature
Page 249 - Six Sigma Belts Quality Concerns replaces Saving Us from Ourselves… box feature