I am Using BUSN2 Updates to BUSN2 Cengage Teach Business Global Economic Crisis BUSN2 Sample Chapter Cases and Exercises Newsroom Business Plan and Stock Project 4LTR Press Solutions Contact the Team
BUSN2 I am Using BUSN2 Updates to BUSN2 Cengage Teach Business Global Economic Crisis The BUSN2 Story BUSN2 Sample Chapter Cases and Exercises Newsroom Business Plan & Stocktrak 4LTR Press Solutions Contact the Team  

This all started with your students, in your classrooms and hallways. Through conversations, focus groups, surveys and interviews, we asked your students to tell us how they learn and to give us their impression of textbooks in general. When and where they study. And– why? Some of their comments surprised us, while others didn't: "(the book is) too long" and "too expensive." Many of them said they didn't even buy books, new OR used.

And then we turned to you for your input on the solutions that your students liked best: briefer chapters, flash cards, mp3 files and even games. Over 150 of your peers joined us online and in face-to-face focus groups to enhance our student offerings.

The result? A series of brief paperback books that each include a suite of learning aids to accommodate the busy and diverse lifestyles of today's learners, like flashcards and downloads for audio and video. In addition, we even created a few new tools to help you with your course.

Introducing the 4LTR Press series, an innovative concept in teaching and learning solutions for many of your courses designed to best reach today's students. The books say it all using only four letters. The 4LTR Press is the new solution that you and your students built together.

Features of 4LTR Press Books:

Engaging Layout: The hallmark of 4LTR Press books is a visually engaging design implemented with pedagogic sensibilities. Photos and graphics help the text come alive for visual learners and enrich the presentation of the material. Headers are easy to follow, allowing students to quickly identify the main concepts in the chapter and how they relate to each other.

Chapter in Review. An individual, detachable card for each chapter containing all the pertinent review information from the corresponding chapter. Terms, definitions, section summaries, and important diagrams are all on one card for students to use as prompts as they study for the course.

Prep Cards for Instructors. An individual, detachable card for each chapter containing a quick overview of the corresponding chapter from a teaching perspective: chapter outline, topics covered, terms covered, PowerPoint® highlights, video teaching notes, additional examples not found in the student or instructor editions, assignments, and more to help you plan and deliver your course efficiently.

Learn about custom options through our 4LTR+ Program