I am Using BUSN2 Updates to BUSN2 Cengage Teach Business Global Economic Crisis The BUSN2 Story BUSN2 Sample Chapter Cases and Exercises Newsroom 4LTR Press Solutions Contact the Team
BUSN2 I am Using BUSN2 Updates to BUSN2 Cengage Teach Business Global Economic Crisis The BUSN2 Story BUSN2 Sample Chapter Cases and Exercises Newsroom Business Plan & Stocktrak 4LTR Press Solutions Contact the Team  

BUSINESS PLAN

BUSN2 comes complete with a real business plan on Wolf's Indoor Soccer. The plan was created by business professionals and shows how to apply these concepts to create a strategic plan in starting a new business. 

Sample Business Plan on Wolf's Indoor Soccer
Building a Business Plan
The Financial Plan
The Human Resources Plan
The Location Plan
The Marketing Plan
Books on Preparing Business Plans

STOCK MARKET PROJECT

The BUSN2 package comes complete with a unique stock market project that instructors can utilize to reinforce the concept that all aspects of a company are influenced by its financial well-being and activities. The project asks the students to analyze and discuss the financial elements of a real company's success from the stock price to the financial statements, and also to consider how those financial elements impact the decisions made by other parts of the company (marketing, management, etc.).

The project is complete; it can truly be used with very little preparation by the instructor! We have included an Instructor Manual that outlines for the instructor how to implement the project, discussion questions to drive thinking in class, and suggestions on how to grade each step of the project. We have also created a PowerPoint presentation that gives students the background and conceptual understand of the stock market and what stocks and financials mean to business. Lastly, we have included pre-created assignments for every step of the project that instructors can hand out in class or send their student to the web site to download.

Project Documents:

Instructor's Manual for the Stock Market Project

PowerPoint: Stock Market Basics

Quarterly Portfolio Report

Assignments:

  1. Accounting
  2. Ethics & Social Responsibility
  3. Finance
  4. Information Technology
  5. Marketing Distribution
  6. Marketing Promotion
  7. Business Environment
  8. Management
  9. Marketing Product
  10. Operations